Tips

BRAND SOLIDARITY

Brand Solidarity's tips for supporting Ukraine


Action businesses can take:

  1. Ensure that you and colleagues are well informed about the situation in Ukraine.
  2. Be authentic. The message is all about the wellbeing of Ukraine - not about your brand (but the tone and values should complement your own).
  3. Get together with your trade or industry association to show a united front of support.
  4. Be creative in finding ways to engage your audiences, including your colleagues.
  5. Encourage the MD or Chief Executive to write to the local MP. Link
  6. Use the brand solidarity logo (and #BrandSolidarityUkraine) on as much marketing material as possible to create a strong and persistent visual display of support. Link
  7. Helping Ukraine is about deeds not words so, whatever you do, do it fast and do it with purpose; hesitancy is not a good look.
  8. Make sure the Russian flag is not visible in your building or on your website.
  9. Support companies that have stopped trading with Russia and don’t do business with Russia.
  10. Donate in kind: you may produce or sell goods that would be much appreciated by aid charities; the company may also have relevant expertise needed by charities.
  11. Use your communication platforms to convey the correct facts about the invasion; not everyone is as in-touch as you’d like to think. If you can translate copy into Russian too, even better.
  12. Don’t share any messages until you’ve read them; you could be helping to spread misinformation. Check the veracity of them. Link
  13. Donate: there are numerous good causes to choose from including the Disasters Emergency Committee. Link. Nova Poshta is delivering aid to Ukraine for free. You can post or take parcels directly to their warehouses in Maidstone and Eastleigh, or donate to support their efforts. Link. And there are many more in addition to those that are providing protective equipment to civilians supporting soldiers on the front line. Link
  14. Support Ukrainian businesses. Do business with them, offer resource, offer expertise, etc
  15. Don’t stop, keep the pressure on until communications, sanctions and action make a real difference.


Action anyone can take:

  1. Be authentic. The message is all about the wellbeing of Ukraine - not about you (but the tone and values should complement your own),
  2. If a member of a union or trade association, encourage it to show a united front of support.
  3. Be inventive and creative in the way you communicate. Existing messages will appear fresh if they are creatively reinvigorated.
  4. Write to your local MP. Link
  5. Use the brand solidarity logo (and #BrandSolidarityUkraine) on social media, emails, etc. Link
  6. Book Airbnbs in Ukraine. This is a practical way of funnelling money to Ukrainians.
  7. Use social media to counteract Russian misinformation, conveying the correct facts about the invasion; not everyone is as in-touch as you’d like to think. If you can get your text translated into Russian too, even better. And chat with friends and colleagues. Link
  8. Go to Google Maps, then go to Russia, find a restaurant or business and write a review explaining what’s really happening in Ukraine. If you can get your text translated into Russian too, even better. 
  9. Stay on top of information. (Reuters, BBC, etc, and the New Voice of Ukraine cover breaking news and produce regular updates). Link
  10. Create your own awareness and fundraising initiatives.
  11. Don’t buy Russian products or services. 
  12. Donate: There are numerous good causes to choose from including the Disasters Emergency Committee. Link. Nova Poshta is delivering aid to Ukraine for free. You can post or take parcels directly to their warehouses in Maidstone and Eastleigh, or donate to support their efforts. Link. And there are many more in addition to those that are providing protective equipment to civilians supporting soldiers on the front line.  Link
  13. Donate your expertise to Ukrainian organisations and relevant charities.
  14. Attend, or even arrange, solidarity rallies.
  15. Don’t stop, keep the pressure on until communications, sanctions and action make a real difference.


Media information:

Marcel Knobil: marcel@brandguru.org or call +44 (0)7956 532784                                 
Sharon Morrison:
sharon@sharonmorrison.com or call +44 (0)1255 830216


With thanks to:

Felix Henderson: Co-founder, Look After Group

Marina Pesenti: Member, Ukrainian Institute’s Supervisory Board

Neville Hobson: Social Strategist, Writer and Podcaster

Sophie Devonshire: Author and CEO of The Marketing Society


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Participating brands (so far!)

Oliver SweeneyHurlingham TravelLe KevinSonyaMiss Lala PresentsYo!The Used Kitchen CompanyClive SuttonAMP AgencyMishantoKirk & KirkMoiraJanet RegerBrand FinanceHarpersHome Search IsraelThe Gate RestaurantsTown & Country DevelopmentsPersonify XPPropagandaCorbin & KingNadine AysoySandra ShasouSera of LondonThe Mill FrancePark LordUnderlinesHaiti SwimBGBoisdaleMs AMysize CICSkinny Dip LondonJoy GoodmanFarrpoint77 DiamondsJewzy TVIan MeltzerAtticAARAspen Pumps GroupRubber NeckerDirect FerriesArt by IlanaFreedmanPinwheelForce for GoodOlivia GraceMichael Sparks AssociatesSeafairIoDXapienVolumeInstant CommerceMonkey GEvent CapsuleOliver SweeneyHurlingham TravelLe KevinSonyaMiss Lala PresentsYo!The Used Kitchen CompanyClive SuttonAMP AgencyMishantoKirk & KirkMoiraJanet RegerBrand FinanceHarpersHome Search IsraelThe Gate RestaurantsTown & Country DevelopmentsPersonify XPPropagandaCorbin & KingNadine AysoySandra ShasouSera of LondonThe Mill FrancePark LordUnderlinesHaiti SwimBGBoisdaleMs AMysize CICSkinny Dip LondonJoy GoodmanFarrpoint77 DiamondsJewzy TVIan MeltzerAtticAARAspen Pumps GroupRubber NeckerDirect FerriesArt by IlanaFreedmanPinwheelForce for GoodOlivia GraceMichael Sparks AssociatesSeafairIoDXapienVolumeInstant CommerceMonkey GEvent CapsuleOliver SweeneyHurlingham TravelLe KevinSonyaMiss Lala PresentsYo!The Used Kitchen CompanyClive SuttonAMP AgencyMishantoKirk & KirkMoiraJanet RegerBrand FinanceHarpersHome Search IsraelThe Gate RestaurantsTown & Country DevelopmentsPersonify XPPropagandaCorbin & KingNadine AysoySandra ShasouSera of LondonThe Mill FrancePark LordUnderlinesHaiti SwimBGBoisdaleMs AMysize CICSkinny Dip LondonJoy GoodmanFarrpoint77 DiamondsJewzy TVIan MeltzerAtticAARAspen Pumps GroupRubber NeckerDirect FerriesArt by IlanaFreedmanPinwheelForce for GoodOlivia GraceMichael Sparks AssociatesSeafairIoDXapienVolumeInstant CommerceMonkey GEvent Capsule
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